@article{oai:shudo-u.repo.nii.ac.jp:02000076, author = {徐, 康勲 and Seo, Gang-Hoon}, issue = {2}, journal = {修道商学, Papers of the Research Society of Commerce and Economics}, month = {Feb}, note = {P, 論文, Article}, pages = {1--14}, title = {マーケティング・ミックス論の展開とその論点に関する一考察}, volume = {64}, year = {2024}, yomi = {ソ, カンフン} }