@article{oai:shudo-u.repo.nii.ac.jp:00000324,
 author = {森 , 俊治 and モリ , シュンジ and Mori , Shunji},
 issue = {2},
 journal = {修道商学},
 month = {Feb},
 note = {P(論文)},
 pages = {133--174},
 title = {マーケティング理論と研究開発理論の統合},
 volume = {42},
 year = {2002},
 yomi = {モリ, シュンジ}
}