@article{oai:shudo-u.repo.nii.ac.jp:00000465,
 author = {福村 , 満 and フクムラ, ミツル and Fukumura , Mitsuru},
 issue = {2},
 journal = {修道商学},
 month = {Feb},
 note = {P(論文)},
 pages = {65--90},
 title = {シグナム認識の理論 :ブランドの奥にあるもの},
 volume = {49},
 year = {2009},
 yomi = {フクムラ, ミツル}
}